Donors, adopters, volunteers, parents to sign their kids up for education programs… the list goes on. Essentially, when you’re working towards a goal, who are you trying to reach? We need to have a focused and specific idea of the people we’ll share our message with. This will require us to think about the exact types of people our products and services attract.

Marketing CommunicationsBrittany Mazzurco MuscatoJune 6, 2018marketing, marketing mix, marketing communications, digital marketing, target audience, audience segmentation, buyer persona, animal welfareComment